·
NEW MALE SENSITIVITY
There was no new male
sensitivity, mainly because it was the ‘Hardcore’ issue
·
QUICK FIX
PROBLEM SOLVING
Lots of quick fix problem solving
mainly with to do with muscles, weight and manly issues e.g.:
Reboot your liver in 24 hours
Swap fat for abs!
23 ways to live 20 years longer
Ditch your love handles
The hot dog that burns fat
·
MALE SUPERIORITY
/ MANIPULATION
The front cover shows with its
headlines and titles ‘hardcore’ the magazines is all about being strong and
fit, with a muscly, dominant male fighter on the front.
It talks and has a focus on sex
and organisms as being powerful ‘ Fight cancer with sex’.
·
MALE NARCISSISM AND ANXIETY
There are headlines representing
male narcissism and anxiety such as:
Fight cancer with sex
Is the recession harming you?
The main colours of the magazine
are primary colours – blue, red, yellow with black as well these colours are
very bold, standing out and catching the readers eye immediately. They’re manly
colours only a slight bit of pink nothing to girly that would put the target
reader off.
The print of the front cover is
all in bold classic front no fancy curls; it is quite plane which makes the
front cover uncomplicated like most men see themselves. The print is all in
capitals and the fact it is also bold makes it seem as if the words are
shouting at you, showing a strong powerful side to the magazine.
The magazine could be described
as punchy. The headlines are punchy being short but sweet sentences that stand
out with there bold font and colours ‘SURVIVE A HEART ATTACK’. The cover picture
is also punchy, it’s a boxer punching with cracked glass by his hand. The picture
on the cover is black and white, this is to show the target readers that the
picture is more maniacal showing the structure of muscles not sexual having his
top of.
There is a lot of male dominant
words such as fight, master, hardcore, build, survive and power. This is very confident,
strong language which reflects the stereotypical ideal man being strong and
confident.
There is a lot of use of
statistics using numbers to entice the readers. It gives the readers the
impression that everything is measurable and makes them think it is factual and
therefore more true. This magazine used headlines such as ‘BLITZ 1.200kcal IN
JUST 1 HOUR!.