The role of women in fairy liquid adverts

This range of Fairy Liquid adverts show the typical role of women in the 20th Century being a house wife. All these adverts for washing up liquid revolve around mother figures based in the kitchen always looking after their young. In these adverts the children are mostly always young girls, this shows they are learning from there role model (there mother) and trained almost into what is the role of a women.

There is no male figures in these Fairy Liquid adverts, implying they are of at work bringing the money in the for the family while the women stays at home and keeps the house and children under order. This shows very semitropical roles of male and female. 

The direct audience for these adverts are to women (mothers) and they stress the point of having very 'soft hands'. This gives the impression that it will almost make you look beautiful and attractive like the women in the adverts.